Internet Marketing Services

Optimizing Your Website For Google and AI

A company's website is the backbone of every marketing effort. It is the central hub for customers to communicate with you and make a purchase. That's why your website needs to be easy to navigate and find. If you aren't showing up on Google no one will be able to buy from you. AI search through LLMs like ChatGPT, Claude, and Gemini have a new layer of both complexity and opportunity as early adopters are seeing great success in their performance from LLMs. SEO, PPC, and GEO optimizations and management secures your spot in driving more traffic and customers to your site through organic and ai search and paid ads.

What is SEO, PPC, & GEO?

Search Engine Optimization or SEO is the process of optimizing the contents of your website to better rank on Google and other search engines. This process includes keyword research, copy writing, and content research to determine what content will perform best and bring the highest quality traffic to the site.

SEO: Search Engine Optimization

PPC: Pay Per Click (Google Ads)

Pay Per Click or PPC has taken the general name for all online ads (Primarily those run through Google). This includes Google Search ads that you see at the top of Google every time you search for something, Google Display ads that are seeing on the side of news articles, and Local Service ads that allow you advertise your locally based service company. These ads give companies the ability to pay Google to appear towards the top of Google searches above organically ranking sites.

GEO: Generative Engine Optimization (AI)

Generative Engine Optimization or GEO is the new little sibling to SEO with a focus primarily on AI search and LLMs (Large Language Models). This includes Google's new AI Overviews that appear at the top of some searches as this process is separate from the "traditional" organic ranking system that Google uses. GEO at its core is simply strong SEO with some extra sauce on top to improve results. Those who are adopting this new process early are seeing great success from being an early adopter and are gaining market share as AI search continues to grow in popularity.